SEO Sample Plans

Find out which one’s right for you

While I’m not taking on any clients at the moment, I’m always up for a chat about how you can do SEO better


Complete SEO growth roadmap with one month planning support


  • SEO research and launch checklist
  • Tech SEO requirements for engineering
  • SEO-UX briefs for new page layouts
  • Go-to-market topics for content production


  • Tech SEO review and Content bank support for 4 weeks


Completed: 10 landing pages, 20 blogposts


  • SEO research and competitor analysis
  • SEO strategy and roadmap with requirements
  • Overall tech and UX requirements for SEO
  • 50 content SEO-focused topics
  • Briefs for 5 experiments on SEO pages


  • Website review and overall support for 4 weeks

Scale Up

Complete performance audit, advanced SEO strategy, roadmap and resource planning


  • Domain audit and new tech SEO backlog
  • SEO strategy audit and refresh
  • Revision briefs for copy, design, site structure
  • 50 new SEO-focused content topics
  • Briefs for 5 experiments on SEO pages


  • Audit action review, hiring, KPIs and mentoring – ongoing


Completed: hire a core team of 2–5, refreshed SEO strategy, roadmap and resource planning

  • JDs + challenges per role
  • Screening, team structure, hiring
  • Team training docs, playbooks, workshops
  • Hiring strategy: team member onboarding and planning
  • Everything in the Scale Up example.


  • Setting up new team functions, reports, KPIs and mentoring – ongoing