Content
User-focused content boosts SEO performance
How SEO drives great content
Great content is user-focused, built for purpose and helps readers understand your product and related areas of relevance. It may cover a broad spectrum of user intents – from topic exploration and discovery to decision and transaction. Well mapped SEO content benefits from the right keyword/intent research and translates your SEO strategy into pages and posts – helping surface your USP in a way that is easily discoverable.
informing content creation
SEO helps us understand what audiences are actively searching for
structuring content formats
SEO helps structure content formats in a way that is ideal for different intents
Surfacing content the right way
SEO complements content publishing in a way that search engines and new users find it easily
Ideal SEO-Content workflows
SEO and content workflows depend on your company’s stage of growth. For early startups, this may look like a lot of competitor analysis and keyword research followed by strategic content creation. All this would happen alongside website structure research and implementation. For scale-ups, this would include an element of SEO content audits, re-shuffling URL structures, redirecting or migrating site sections to target new strategies, content aggregation, and kicking off another round of content creation. The ideal workflow would be driven by SEO content strategies that rely on your unique needs and resources.
Sasha helped us scale our team by assessing and interviewing strong growth hires. She coached our SEO, content and editorial team in how to effectively scale their organic outreach strategies. I’ve also previously worked with Sasha at Canva, and recommend her for marketplaces demand generation and growing an organic user-base.
Andrianes PinantoanVP,
Product & Growth, Airtasker
Let’s explore your content needs
Do you have a question about your startup’s organic content that’s been on your to-do list for a while? Or are you at that sweet spot of jumping aboard the scale up ship?
We offer a free 30 minute session to dive deeper into your content needs before suggesting a way forward.