Launching
Preparing for launch and checking all SEO boxes
How SEO supports an MVP launch
Launching an MVP website involves some basic SEO checks and balances for brand, top product features and initial awareness articles. At this stage, SEO would also work hand in hand with brand, marketing and social media activities to create brand outreach that boosts your backlink profile at launch. This stage covers all workflows from MVP keyword research, competitor analysis, URL structures, a handful of evergreen articles, and outreach promotions.
Clean url structures and structured data
SEO helps ensure that an MVP site launches with the right brand schema and URLs in place
Simple navigation
SEO helps determine global top and footer navigation for easy discovery across the MVP site
Evergreen content kickoff
SEO helps set the tone of your product’s evergreen content (ex: guides, checklists, features)
Ideal go-to-market SEO
Go-to-market SEO is a team sport. Everyone is involved in a single checklist for launch and SEO works alongside UX, Sales, Content and Marketing to ensure that the MVP website is holistic and positioned well across all channels. This plan is SEO-informed but not SEO-led, as brand and product take the lead. At this stage, we could use some SEO levers such as evergreen guides for cross-channel promotions or SEO-informed tactics such as indexable URLs for product integrations. However, this depends on your industry, budget and resources.
Sasha helped us prepare for our MVP launch by laying the foundation for a strong SEO growth strategy. She worked closely with our engineers and designers to develop a website structure and SEO optimised product content roadmap. I highly recommend working with Sasha to enable successful SEO for MVP launch.
Simon Farrugia
VP of Product, Honey Insurance
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