organic growth for startups

Discover unique SEO strategies that convert

Strategy

Design

Content

Workflow

Development

Launching

Simplifying SEO for Growth

From in-depth guides to quick DIYs about SEO’s impact on startup growth.

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Do you need an in-house SEO specialist?

Yes. Because SEO consultants or agencies can never give you everything SEO that your startup needs. The good news is

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Keyword research for startups [Part 2 of 2]: your five step keyword research cheatsheet

In the previous post about keyword research for startups, we checked out how this SEO research changes according to your

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Keyword research for startups [Part 1 of 2]: Why SEO starts with Keyword Research

Keyword research helps us instantly understand the organic landscape for any product – whether it’s a new category in itself

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How to find the right collaborators for your passion project

Working on a bootstrapped project is hard. Keeping it alive and thriving while working on a full time job takes

About Summer Works

Summer Works drives organic growth for tech startups.

We partner with you to plan, research and execute SEO growth strategies that are specific to your startup’s growth stage. This means that we only suggest initiatives that suit your budgets, team structures, vendor/agency relationships and market position.

Our method is based on modules that we mix and match to benefit your unique needs. These may include keyword research, UX-SEO partnerships, CMS requirements, content roadmaps and workflows – essentially whatever it takes to get you in front of the right customer at the right time.

Summer Works is run by Sasha – an SEO growth specialist who literally loves what she does.

Who we’ve worked with

I recommend Sasha to founders several times a week. She has deep insight and a proven track record into how a business can really start to scale, given her experience at Canva and hipages. She has been instrumental in helping several founders I know breakthrough to the level of understanding and develop the approach they need to go from “growing well” to “oh gosh this is almost growing too fast”.

Rose Powell
Head of Growth, Rampersand VC (Ex-Canva)

Sasha helped us scale our team by assessing and interviewing strong growth hires. She coached our SEO, content and editorial team in how to effectively scale their organic outreach strategies. I’ve also previously worked with Sasha at Canva, and recommend her for marketplaces demand generation and growing an organic user-base.

Andrianes Pinantoan
Product & Growth, HealthMatch, ex-Canva, Airtasker

Sasha is very talented at creating highly engaging content from SEO strategies that focus on user growth. At Hipages Sasha lead the SEO strategy and execution. A core part of the strategy related to our content pillars such as cost guides. Sasha was talented at finding the key user pain points that would not only drive traffic volume but also conversion for the brand. Her contributions to this growth at Hipages included hiring and mentoring SEO-focused content creators. I continue to consult Sasha whenever I need to drive growth through organic channels.

Tracy Richardson
CEO Clipsal Solar, previously CMO hipages

We worked with Sasha to put together a targeted SEO growth strategy. Sasha has extensive experience in high-growth companies and has scaled both SEO teams and SEO results.

The work we did enabled us to make data-driven, effective decisions and direct our growth strategy in a new direction.

Chris Hexton
Co-founder and CEO, Vero

We’ve worked with Sasha on several content and SEO projects. I cannot recommend her more highly. Sasha has been equally supportive at both a strategic and hands-on level. Our work with Sasha saw us deep-dive into product and market data to create more powerful campaigns resulting in stronger organic growth. Her deep understanding of the tools, past experience and thirst for new challenges has seen her become an instrumental part of our go-to-market team. Sasha will always go above and beyond, and works on harnessing Flaunter’s growth potential with as much passion as the founding team.

Gaby Howard
Founder, CEO , Flaunter

Sasha provided highly valuable strategic direction for our SEO efforts.

What she is providing is more than SEO, her strategy ties into our core product efforts and she’s able to help translate demand into product offerings.

Anna Ji
Head of Product, Clipchamp

Sasha is very talented at creating highly engaging content from SEO strategies that focus on user growth. At Hipages Sasha lead the SEO strategy and execution. A core part of the strategy related to our content pillars such as cost guides. Sasha was talented at finding the key user pain points that would not only drive traffic volume but also conversion for the brand. Her contributions to this growth at Hipages included hiring and mentoring SEO-focused content creators. I continue to consult Sasha whenever I need to drive growth through organic channels.

Tracy Richardson
CEO Clipsal Solar, previously CMO hipages

Sasha helped us prepare for our MVP launch by laying the foundation for a strong SEO growth strategy. She worked closely with our engineers and designers to develop a website structure and SEO optimised product content roadmap. I highly recommend working with Sasha to enable successful SEO for MVP launch.

Simon Farrugia
VP of Product, Honey Insurance